Embedded Credit Infrastructure

Credit, delivered inside
the apps SMEs already use.

Kensho is the infrastructure layer that connects merchants, software platforms, and lenders — turning paperwork-heavy financing into one tap, scored in seconds, with money landing where the business already works.

Trusted partners — already underway

Three steps. One rail.

An end-to-end credit infrastructure layer built for MENA — embedded where the SME already operates, plugged into the lenders ready to fund them.

01 · Connect

Embed where SMEs are

Plug into the POS, ERP, accounting, or marketplace app the merchant already uses every day. Live business data flows in — no re-uploads, no spreadsheets, no broker chains.

02 · Decide

Score in seconds

Our AI underwriting engine reads documents in Arabic, blends them with live operational data, and produces a standardized, explainable credit decision — built for MENA compliance.

03 · Fund

Match to the right lender

A pre-underwritten offer routes to the right lender in our network. The SME accepts in-app. Capital lands back inside the platform — no portal hopping, no paperwork chase.

One rail. Three winners.

SMEs, software platforms, and lenders all sit on the same infrastructure. Pick your role to see what changes when financing moves to where the work already happens.

For SMEs

Financing inside the app you already run your business on.

Running a restaurant, retail shop, or service business in MENA shouldn't mean weeks of paperwork to get working capital. Kensho turns the apps you already use — your delivery app, POS, accounting tool — into a one-tap financing button. No re-uploads, no broker chains, no chasing.

  • One tap to apply. Inside the app you use daily — no forms to fill from scratch.
  • Eligibility is visible. See what you qualify for before you commit. No more guessing.
  • Documents read in Arabic. Trade licence, bank statements, national ID — uploaded once, understood instantly.
  • Money lands back where you work. Capital deposited, ready to deploy — without leaving your operating tools.
Apply for funding
Delivery App
Al-Karam Restaurant
Order #4821AED 142
Order #4822AED 89
Order #4823AED 215
You're eligible for
AED 250,000
Get funding 👆
For Platforms

Turn the data you already own into a new revenue line.

You built a POS, ERP, accounting tool, or marketplace. Your merchants trust you with their daily operations. Kensho lets you offer them financing without building a credit team — one integration, embedded inside your product, with a marketplace of lenders behind it.

  • Financing as a feature. Embed credit into your product — no underwriting team, no licensing burden.
  • New revenue stream. Commissions, referral economics, embedded lending — paid back to you.
  • Higher SME retention. Merchants stay on platforms that unlock capital for them.
  • One integration. Many lenders. Plug in once, access a network of capital providers across MENA.
Become a partner
platform.naqood.com / financing
Financing Hub
Powered by Kensho
Embedded · Live
Offer financing to your SMEs
142 of your active merchants are pre-qualified for working capital.
Enable for SMEs →
Pre-qualified SMEs
142 +18
Commission earned
$24.8K
For Lenders

Pre-underwritten dealflow delivered to your inbox.

Stop chasing SMEs through brokers and branches. Kensho brings you ready-made offers — fully underwritten with live operational data, standardized scoring, and Arabic-native compliance — from inside the platforms where MENA's SMEs actually run their business.

  • Lower CAC. Reach SMEs inside their operating apps — no broker fees, no cold outbound.
  • Higher conversion. Pre-screened files only. No more wasted underwriting cycles on bad fits.
  • Real-time business signal. Operational + behavioral data — orders, settlements, invoices — not stale PDFs.
  • Standardized, explainable decisions. Every file scored the same way — audit-ready, defensible, fast.
Get dealflow
Matched dealflow
12 new
Pre-underwritten · ready to fund
AK
Al-Karam Restaurant
Dubai · F&B · 8 yrs
Score 782
AED 250K
NM
Noor Marketplace
Cairo · Retail · 4 yrs
Score 741
EGP 1.2M
SC
SafarClean Services
Riyadh · Services · 3 yrs
Score 698
SAR 480K
見性
Ken • Sho

Seeing the True Nature

In Zen philosophy, Kenshō combines the characters for Ken (to see) and Sho (nature or essence). It refers to the moment one sees past the surface to understand the true nature of reality.

In the world of lending, reality is often obscured. Risk hides behind fragmented documents, opaque data, and manual error. To the naked eye, a bad loan often looks identical to a good one — until it is too late.

This is why we built Kensho. Just as a control tower relies on radar to see through the storm, our infrastructure lets lenders, platforms, and SMEs see through the noise. We provide the instruments to visualize risk, forecast outcomes, and look beyond the horizon.

Ken (The Vision)

Manual underwriting is flying via visuals. Kensho is flying via instruments. We turn unstructured documents into structured, visible data.

Sho (The Reality)

Every borrower has a "true nature" — their actual cash flow and intent. Kensho strips away the artifice to reveal the mathematical truth.

Horizon Visibility

A pilot doesn't wait to see the runway to start the approach. We give lenders the long-range visibility to navigate risk before it arrives.

Join the Team

Build the Future of Financial Trust

We're looking for exceptional talent to help us rewrite the operating system of the lending industry. If you thrive on solving complex problems, we want to hear from you.

Tech & Engineering
AI Engineer
Software Engineer
Commercial
Business Development
Sales Manager

Apply Now

Stop chasing paperwork. Start funding faster.

Whether you're an SME, a software platform, or a lender — book a demo and see how Kensho moves capital where it needs to go.